![]() Barbie was based off a gag gift for adultsĪfter Mattel’s early hit toys ( like a kid’s ukulele and their Burp Gun), co-founder Ruth Handler had the idea for something new. To understand Barbie’s staying power and long (curvaceous) shadow, here are six things you should know. The doll has also been the subject of an Andy Warhol painting and Aqua’s hit pop single “Barbie Girl.” In 2021 alone, after several years of decline, Mattel sold 86 million dolls, totaling a record high of $1.7 billion in annual sales. Since 1959, the toy line has made billions for Mattel. READ MORE: 8 things you didn’t know about Super Mario Bros.Īcross the last 64 years, the toy line has remained a powerhouse. “Barbie” is also the latest entry into a wave of films cashing in on valuable toy brands and merchandising opportunities. Alongside the movie, creator Mattel has launched an extensive marketing campaign, complete with Barbie clothes and accessories and gear sold by several different retailers for fans to play dress-up for themselves. Now the plastic plaything has been brought to life in a new major motion picture by Oscar-nominated writer and director Greta Gerwig and starring Margot Robbie and Ryan Gosling. Lord wrote in 1995 in “ Forever Barbie: The Unauthorized Biography of a Real Doll.” ![]() ![]() “The doll functions like a Rorschach test people project wildly dissimilar and often opposing fantasies on it,” author and Barbie scholar M.G. It was more like a boom, sending children and parents (and subsequent generations) scurrying to possess this icon of femininity and setting off a decadeslong debate about impossible beauty standards, gender roles, race and role models. ![]() When Barbie debuted in the American toy market in 1959, clad in a black-and-white bathing suit, she didn’t just make a splash. ![]()
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